Mission
Upstock puts all wholesale foodservice and FMCG orders in one place, simplifying ordering, payments and logistics for both sides.
‹ Part of the Far Out 40
Upstock
Wholesale ordering without the phone tag.
Auckland, New Zealand · saas · consumerupstock.app
The people behind it
Phil Fierlinger — co-founder
Phil co-founded Xero before co-founding Upstock, bringing the make-the-boring-thing-beautiful playbook to wholesale food ordering.
Beginnings
Co-founded by Xero co-founder Phil Fierlinger to make buying stock as beautifully simple as Xero made accounting.
Why people join
Tens of thousands of venues connected; suppliers grow sales 15–20% and cut daily admin from hours to 15 minutes.
The bigger picture
Accurate, automatic wholesale ordering removes errors and waste from the supply chains behind how everyone eats.
Open roles
The last complete source check is overdue. Confirm current openings on the company’s careers page.
live from their boardNothing listed right now — these teams move fast, so check back, or send your LinkedIn below and we'll keep you in mind.
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